A Research Report by The Bloom Group, BlissPR and the Association of Management Consulting Firms (AMCF)
Social media is at the center of marketing discussions in a growing number of consulting firms, both large and small. Taking the lead from clients who have been blogging, forming LinkedIn and Facebook groups, Tweeting, and launching online communities, many consulting firms are following suit. They are feverishly exploring the latest wave of online techniques for attracting clients, prospects and key market influencers such as journalists, investors, and market analysts. A solid and growing number of consulting firms has gone far beyond the exploration stage and taken the plunge. [Más...]
Their interest in social media appears to be matched only by their fears. On the surface, social media seems to be a far less expensive, less onerous and much faster way to attract clients than publishing articles in management journals, writing white papers, producing books, running seminars and activities that increasingly fall under the moniker of “thought leadership marketing.” But social media, of course, can have a downside: Readers can and do talk back to what you post – to you and their peers. Negative reviews of an article, study or presentation can go public in minutes and around the world.
So with such risks, should consulting firms make social media a key piece of the thought leadership marketing mix? And, if so, what do firms need to do so that social media marketing can be effective?![]()
